Insight & Analytics
When it comes to Customer Acquisition, Customer Service, and Customer Growth & Retention, Basis is uniquely positioned to help it's clients translate information into successful, actionable programs. We don't just sell you data, software or act as consultants
. We provide you as much or as little help as you need. Whether you want us to “do it for you,” handle it all in-house, or somewhere in between, we can help.
Prospecting & Relationship Development
Grow your business and build relationships with comprehensive intelligence that helps you work more efficiently through every step of the sales process. Find high-potential prospects by creating a profile of your best customers and apply that profile to your prospect universe to find prospects that look most like your best customers.
- Telemarketing append & prospects
- Email append & prospects
- Direct Mail append & prospects
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Data Hygiene & Enrichment
Cleanse and enrich your existing customer data so you have the most accurate, up-to-date information on your customers and prospects. Get a complete, single view to:
- Better understand and retain existing customers
- Increase marketing ROI through improved deliverability and
response rates
- Shorten sales cycles: identify key contacts, focus on the right
prospects and eliminate risky ones
- Identify up-sell and cross-sell opportunities including non-buying locations
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Segmentation
Segment your consumers at a household level, turning raw data into accurate, actionable information faster than ever before. You can see differences among U.S. households and how they spend time and money on your products.
- Know and anticipate Customers' demographics and buying behaviors
- Conduct market analysis & plan customer acquisition strategies
- Create cross-sell/up-sell and retention campaigns that are truly targeted, personalized and powerful
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Customer Data Integration
Building, maintaining and delivering the most accurate and valuable views of prospects and customers – also known as Customer Data Integration (CDI) — is the single most important ingredient in optimizing every buyer-seller interaction.
- Gain a more complete view of your customers
- Achieve consistent data across multiple business units
- Drive more effective customer relationship management
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